Michael Erath

Master Facilitator, Certified EOS Implementer®
Best-Selling Author, and Co-Creator of Process Optimizer™

“Michael is one of our best EOS Implementers®. What makes him great is that he has lived everything he teaches. His story is a great one and he is a true class act.”

 – Gino Wickman, Author of TRACTION® and Creator of EOS®


In the first 15 years of his career, Michael took over an $8M family manufacturing business and started a Trading Company, both of which he grew to a combined $45M in revenues with over 200 employees. Being tied closely to the housing market and due to the financial collapse of 2009, as well as a significant betrayal from a business partner and his own blind spots, by early 2010, Michael had lost it all.


Late in 2010, Michael leveraged all that he had and started a new business. It was during the startup of his new business that Michael was introduced to the book Traction®. Shortly thereafter, Michael began implementing EOS® in his new business. Not only did the business grow and in 2015 make the Inc. 5000, but running the business on EOS® gave Michael the entrepreneurial freedom to eventually exit the day-to-day of the business and focus on his true passion, which is taking all that his entrepreneurial life has given him, share it openly and vulnerably, and in doing so give it all back.


Since 2015, Michael has been a full-time EOS Implementer® where he not only coaches others through the implementation of EOS®, but shares from his more than 20 years of experiences in the trenches of the entrepreneurial world to help his clients recognize blind spots and learn lessons that can only be taught by someone who has lived through it all. In 2017, he began working together with friend and Lean Expert, Heidi Berger, to help several of his EOS® Clients strengthen their process component and from their work together, the idea for the Process Optimizer™ was born.


In 2017 Michael wrote about his incredible journey from success, to collapse, to a rebuilding based on lessons learned in what has now become an Amazon Best-Seller. His book, RISE: The Reincarnation of an Entrepreneur  is available in print and audible on Amazon and through this website .


As a veteran member of YPO, EO and VISTAGE, Michael is a huge fan of business peer groups as a key resource for entrepreneurs. He lives in Phoenix with his wife Elizabeth and their French Bulldog, Rocco.

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